Bio-Oil
I loved working with Bio-Oil to create mailers that blend creativity and strategy, crafting experiences that truly connect with the audience.
Bio-Oil is a favorite among Peloton instructors for achieving a glowy, camera-ready look. During February’s Body Positivity Month, we built on this organic popularity by sending chic, disco-ball-inspired to instructors - Celebrating movement in all forms while promoting self-love and body appreciation. To amplify the message, we extended the mailers to top-tier media, highlighting Bio-Oil’s commitment to body positivity.
Body Positivity
Playlist
As part of the mailer, we curated an energizing playlist to inspire instructors to embrace the joy of motion, complementing the glow of Bio-Oil and the disco-ball theme.
From Bio-Oil, With Love
This holiday season, Bio-Oil celebrated versatile luxury with a curated, multi-purpose gift. Designed to spread the glow and joy of self-care, it could be enjoyed personally or shared with someone special.
